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Our Story

Clean Beauty Is What We Do

We Make Clean, Sustainable & Well-Designed Beauty Products That Work!

Clean Beauty

No nasty ingredients

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Clean Conscious

Caring for our planet

Learn more

Clean Routine

Products that work

Learn more


Erabella. meaning

{ The New Era Of Beauty }

"Building a brand that is transparent inclusive, clean, sustainable & has a deep sense of purpose in all we do, has always been our vision."

Clean Beauty

No nasty ingredients

We’re on a mission to change the world, one product at a time. Our purpose as a company is to create safe, & effective beauty products for all women. All our products are free from harmful chemicals.

We care about our customer's wellbeing and that is why we pride ourselves on avoiding any toxic ingredients in our products.

As we grow as a company and as the clean beauty industry grows we strive to be at the forefront of innovation within the clean beauty industry

Clean Conscious

Caring for our planet

As women, we no longer need to choose between an effective beauty product or being kind to the planet, at Erabella we do both! All our packaging is made from recycled plastic.

Since day 1 we have made it our mission to stay true to our values - to protect our planet for future generations to come because we know it is important to you too.

We’re conscious of the choices we make towards sustainability and you can see this through our packaging and daily company operations. We are always striving to be better and live more consciously as we know we only have one planet and we want to do our part of taking care of it.

Work with (and for) the Earth. Choosing between what works, what’s good for you, and for the planet isn’t a thing for us.

Clean Routine

Products that work

All our products are lovingly made in New Zealand and are formulated by industry experts to give you the best results possible.

We believe you shouldn’t have to choose between what works and what’s good for you, that’s why we make breakthrough formulas designed to perform.

We pride ourselves on being an inclusive brand and that women of all ages can use our product with trust in a brand that puts women's well-being first and give them the confidence that they deserve.

Every formula that we create is created with performance in mind so, If it is not a game changer formula, you won't find it here!